Pengaruh Tayangan Iklan Televisi "Berhentilah Menikmati Merokok Sebelum Merokok Menikmati Dirimu" Terhadap Persepsi Masyarakat di desa Marga Mulya Mengenai Merokok : Studi Deskriptif Kuantitatif Tayangan Iklan Televisi "Berhentilah Menikmati Merokok Sebelum Merokok Menikmati Dirimu" Terhadap Persepsi Masyarakat di desa Marga Mulya Mengenai Bahaya Merokok

The development of mass media in indonesia at this time is very fast growing increasingly perceived. One of the mass media are the most widely used in indonesia is the Television in particular. Influence of a television a that is currently widely used as sources of information and the means of delivery of bulk messages. With the Government especially the Indonesian health service doing a campaign with ads “ Berhentilah Menikmati Merokok Sebelum Merokok Menikmati Dirimu” that aired on national television. As for the purpose of this research to find out how the public viewed the ads, How does the public perception about these ads and how great the influence of television advertising “Berhentilah Menikmati Merokok Sebelum Merkok Menikmati Dirimu” against the public perception in the village of Margamulya about smoking
The method used is descriptive quantitative approach with an analysis of the korelasional method to find between two or more variables. The technique of data collection conducted namely dissemination of statements via the question form/questionnaire, interview and observation. The subject of this research is a community in the village of Margamulya. The sampling technique used was simple random sampling.
The research results showed that the frequency of event presentation of the ad impressions “ Berhentilah Menikmati Merokok Sebelum Merokok Menikmati Dirimu” no effect on the perception of the community in the village of Margamulya about smoking is a significant, the contents of the message in the ad impressions” Berhentilah Menikmati Merokok Sebelum Merokok Menikmati Dirimu” influential significantly to public perception in the village of Margamulya about smoking and the appeal of the message in the ad impressions ” Berhentilah Menikmati Merokok Sebelum Merokok Menikmati Dirimu” influential significantly to public perception in the village of Margamulya about smoking.